The next net battleground

Facebook and Google are squaring off in a major battle for the hearts, minds, eyes and ‘page-share’ (read as ad $$$) of the internet society.   While Google knows a ton about all the pages that it crawls day-in/day-out, it really doesn’t know it’s advertisers customers.  But, Facebook does.  Facebook knows all the demographic and personal data (and relationships) about it’s many millions of subscribers.  That is an awful lot of data that Google would love to have to increase it’s ad effectiveness and impression/click through prices.  Google can’t crawl your personal data at Facebook if you’ve created a password at Facebook.   Google doesn’t have the credentials to get to the gold mine of personal data that Facebook has  aggregated over the years.

This is very important because at the end of the day both of these giants want advertisers to pay them to get your attention and business.  Facebook can target ads to specific locations, age groups, sex type, etc…   And they are doing a much more effective job of monetizing this data via Facebook ad click troughs then they had previously.  And I expect this trend to continue.

As a business or individual interested in furthering your exposure on the web, you need to be effective from a search engine AND social networking perspective.   Web blogs are a great tool to help bridge this gap.  There are tremendously powerful and robust open source (can you say free?) software products (like WordPress, All in One search engine optimization, RSS/feed managers, social networking sharing tools, etc…) to help the creative person take advantage of the growing schism through better integration on both sides.   Whether you are looking to increase the effectiveness of your advertising or just find your customer base more effectively,  we can help.   Heck, if you just want to get your thoughts out there, we can help you do it more cost effectively than anyone else.  Just give us a call to see how.